1936, like our Vigor was made with MEN in mind. But women like it too. In addition to shea butter, it includes  jojoba and vitamin E oils as well as our speial blens of essential oils that give it a non-floral scent. Use it for total body care-hair, skalp, skin and beard. Apply daily for healthier looking skin and hair. A little goes a log way.  Use it as a shaving cream for a silky smooth shave.